Available for full-time roles · B2B SaaS Design

Designing for data-driven decisions in complex B2B systems

4 years integrating design into analytics organizations — translating stakeholder complexity into clear, usable products for business users.

MS in Human Factors in Information Design Bentley University

Designer & Researcher →

built & mentored 30+ designers →

creates fashion content →

← thrives in 0–1 problems

← dancer

← hosts board games nights

01 Selected Work

Enterprise Data Product

Internal data marketplace for a global enterprise, designed from 0 to 1

Designed the search, discovery, and access experience for 230+ datasets across 6 business functions.

Solo Designer · MathCo · 2025 8 min read →

CPG Analytics

Dashboard consolidation for a Fortune 50 CPG team

Reduced 4 dashboards to 1 by mapping the real decision-making flow behind the data.

Solo Designer · MathCo · 2024 7 min read →

Design Systems

Building a design system for analytics at enterprise scale

Built the component library, documentation, and governance model used across 20+ client products.

Solo Designer · MathCo · 2023–25 Coming soon

03 Spotlights

Design Leadership

Building a design practice inside an analytics consulting firm

I helped embed design as a core problem-solving discipline within a data science–led organization. Beyond product delivery, I mentored designers, led training initiatives, and built a high-performing design team serving large enterprise clients.

Pro Bono

Designing a human-centered website for global cancer awareness

I collaborated with AfrECC to design a website that communicates critical information about esophageal cancer, supports early awareness, and enables donor engagement — translating a complex public-health mission into a clear digital experience.

Design Mentorship

Shaping an early-stage product for market and funding

As an Experience Design Consultant through Bentley's E-Hub, I partnered with RightRun over 12 months to refine their product vision and experience — helping them secure $14,000 in seed funding across three stages.

04 Testimonials

"Pooja stood out for her ability to deeply understand business needs, data, and decision-making contexts, and translate them into impactful product experiences. She was among the earliest designers onboarded due to her strong problem-solving mindset and data background, and quickly grew into one of the strongest product designers on the team."

Gomathy Vishwanathan

Healthcare Experience & System Designer

"Pooja came into the role eager to learn and consistently sought out opportunities to expand her skill set. She asked thoughtful questions, incorporated feedback with impressive speed, and demonstrated genuine curiosity about human-centered design. Her attention to detail was evident in everything she produced."

Talia Mittelman

Sr. Human Factors Engineer

"Pooja has been an exemplary individual who has this unique eye for design and user centric product development. Her ability to get to the desired solution by asking the right questions is a skill that is generally missing in the common world."

Charith Appachu

AI Strategy Consulting Leader

05 Design Approach ✦ AI

I use AI tools throughout my design process — not as a shortcut, but as a way to move faster, prototype earlier, and think more clearly. Here's how they show up at each stage.

Stage 01

Discover

Synthesising research, interview notes, and stakeholder feedback into patterns.

Claude — synthesis & pattern finding NotebookLM — research organisation Granola AI — meeting notes

Stage 02

Define

Framing the problem, writing HMW statements, building the design brief.

Claude — reframing & brief writing FigJam — mapping

Stage 03

Design

Wireframes, prototypes, and high-fidelity — moving fast without losing rigour.

Figma — primary design tool v0 — rapid UI prototyping Lovable — interactive builds

Stage 04

Build & Ship

Pushing to production, writing real code, collaborating in dev environments.

Cursor — AI-assisted coding GitHub — version control Vercel — deployment

Made with

Vibe coded with love
using Claude

Every interaction, animation, and layout in this portfolio — written in conversation with AI. Pushed to GitHub. Deployed on Vercel.

Claude Cursor GitHub Vercel